October is the European Month of Photography, with exhibitions across Europe. No better excuse to city-hop from Berlin to Budapest to Paris and places in between. www.emop-berlin.eu/de
Author Archives: sollmann
Google Ads Click-through-rate guide
To avoid wasted spend on google ads, check your click-through-rate (CTR) in your analytics. The average across industries is 1.91%, but it may be different in yours, eg in Dating & Personals, it’s 3.40%, but in Legal, it’s only 1.35%.
Using Instagram as a travel guide
Frustrated with static travel guidebooks? Consider this tip from the NYT to use Instagram as a travel guide. Looking at the raw feed of geotagged posts can help you get a feel for a place, find local hot spots, determine what to wear, and even avoid danger.
Pokemon Go is bigger than twitter!
Pokemon Go, the location-based augmented reality game that takes users outdoors to battle Pokemon characters, is bigger than twitter! In just seven days since the game was released in the US, Australia and NZ, Pokémon Go has exceeded Twitter’s 65 million American users, and the game’s servers have repeatedly crashed under the strain of its popularity. Want to get a jumpstart on the game? Check out these 14 tips.
Google/Facebook Advertising Strategy
Should your business use Google AdWords or facebook Ads? Depends on your goal. If you want to get people straight to your website to buy your products, use Google AdWords. If, on the other hand, you want to build an email mailing list (with a free offer such as an e-book) or build brand awareness, use Facebook. Why? People use google to search for things they need, such as a chiropractor in Brooklyn, or stylist in Berlin, whereas people go to facebook to socialize and so are more likely to react to a soft offer.
Elise models for an occupational therapy clinic
Elise modeled for our friends at an occupational therapy clinic in Berlin and Brandenburg: http://ergotherapie-hartz-hoffmann.de/
Creating a photo book but not sure which service to use?
Some of the services at the consumer end include Shutterfly, Mixbook, Pint Size Productions, and Blurb (for text-heavy books), as well as iPhoto for Mac users. I personally have tried Shutterfly, and have found it to be reasonably good for a basic book. For more detail, check out this cnet review. At the professional end, there is MyPublisher, which offers gorgeous leather covers and thick, glossy paper with layflat pages. The software can be buggy, though, so expect to spend time with tech support.
3 tips for quickly creating and posting video footage to your social media channels
If timeliness is more important than high-end video production, you can quickly create and post video footage to your social media channels. There are many options: 1. use your computer’s webcam to record a video to upload, 2. record a video message on skype (as an mp4) and post that, or 3. *easiest of all*, use your cell phone to record a video and post directly to youtube, facebook and other channels. It’s a great idea to save all your videos to your own channel on youtube and use youtube’s fast ‘share to social media’ feature. CLICK HERE to see an example of a skype video recording captured on a laptop. It was quick and easy and had none of the shaky footage you often get with a cell phone. The trade off is the low audio quality.
Think Pinterest is only for women?
Pinterest is not just about make-up and fashion. There are a growing number of sports, DIY and other boards geared to men. Yes, you can find out how to build an outdoor man cave on Pinterest! But you can also use this channel to market to both women and men.
Time-saving and workflow tips for an integrated social media platform
Many businessnes using social media struggle with time and workflow issues. Creating or curating content can be time consuming, but so can the act of posting that content to the various channels. To have a steady stream of content available when you need it, consider creating an editorial calendar. Get in the habit of saving good content that you come across – or that you create yourself – to a folder organized by month or holiday or topic, so that you have relevent material to post throughout the calendar year. To save posting time, consider using Hootsuite, which allows you to post to all channels simultaneously or individually so that content appears when viewers are most active on each channel.