Portraits of Human Trafficking Survivors and Change-Makers

OllmannCreative contributed professional photo editing to the FAWCO-sponsored book, “Hope is the Thing with Feathers: Portraits of Human Trafficking Survivors and Change-Makers”. The title comes from an Emily Dickinson poem: “Hope is the thing with feathers that perches in the soul – and sings the tunes without the words and never stops at all.” The book illuminates the reality of woman and men who work everyday fighting horrific crimes against humanity. With words and images, photographer My-Linh Kunst, author Robon Meloy Goldsby, and project director Mary Adams join forces to shed light on the everyday heroes, change-makers, and survivors facing extraordinary challenges, and the tiny triumphs that give them hope.  Support this important effort by ordering your copy at fundraising@fawcofoundation.org. FAWCO is  a UN-accredited NGO with ECOSOC consultative status.

I love my work!

I love my work! With talented clients doing so many great things, I not only find myself giddy with excitement when coming up with creative solutions to their marketing challenges, but am always deeply rewarded by what I learn from them in the process. Today, for example, thanks to Elizabeth Kang of www.kang-art.com, I learned about everything from Lorenzetti’s use of color, to the experiential aspects of Cezanne’s Le Lac d’Annecy, to Jean-Michel Basquiat’s edgy vision, to Arman’s repeated forms, to color field painting, to the formulaic approach to pricing art in Germany, to the art scene in Berlin, to Liz’s own expression of the color experience of Renaissance master works.Wow! #neuronsfiring #gratitude

Women & Leadership Panel

women-leadership-forum-ollmanncreative

OllmannCreative was out in full force in support of the AWC’s Women & Leadership Panel at VW. The speakers included an entrepreneur, corporate execs in finance, IT, diversity, a single mom, NGO leaders – all successful women, all different paths. What then, was the ‘secret sauce’ of their success? The answer was ever-present on the wall: DRIVE.

Pokemon Go is bigger than twitter!

Pokemon Go

Pokemon Go, the location-based augmented reality game that takes users outdoors to battle Pokemon characters, is bigger than twitter! In just seven days since the game was released in the US, Australia and NZ, Pokémon Go has exceeded Twitter’s 65 million American users, and the game’s servers have repeatedly crashed under the strain of its popularity. Want to get a jumpstart on the game? Check out these 14 tips.

Google/Facebook Advertising Strategy

Google AdWords vs Facebook Ads

Should your business use Google AdWords or facebook Ads? Depends on your goal. If you want to get people straight to your website to buy your products, use Google AdWords. If, on the other hand, you want to build an email mailing list (with a free offer such as an e-book) or build brand awareness, use Facebook. Why? People use google to search for things they need, such as a chiropractor in Brooklyn, or stylist in Berlin, whereas people go to facebook to socialize and so are more likely to react to a soft offer.