Google Ads Click-through-rate guide September 23, 2016 by sollmann 0 To avoid wasted spend on google ads, check your click-through-rate (CTR) in your analytics. The average across industries is 1.91%, but it may be different in yours, eg in Dating & Personals, it’s 3.40%, but in Legal, it’s only 1.35%. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related