Full-time Student Once Again!

As a life-long learner, I’m thrilled to be a full-time student again. I’m taking Travel Journalism with the British College of Journalism, Memoir Writing with the London School of Journalism, Visual Marketing with SMMU, Video Storytelling and Travel Photography with NYIP, as well as Masterclasses in filmmaking, writing, and comedy with Werner Herzog, James Patterson, and Steve Martin, respectively. (James Patterson apparently has a funnybone…he introduces himself as Steven King.) Pleased to report I’ve just passed the Travel Photography exam and portfolio review with flying colors! (See my portfolio here.) A big shout out to FAUSA for their fantastic educational programs!

Elizabeth Kang Art launches new website

OllmannCreative supports the arts! Check out https://elizabethkang-art.com‘s new website and learn how she draws from her heritage and disciplines such as l’écriture automatique, calligraphy, German Expressionism and American Color Field Painting to create her artwork. I especially love her Equivalency Paintings, in which she reinterprets her experience of masterpiece High Rennaissance Venetian paintings in dazzling color stripes! Stayed tuned for her new gallery opening at IBEB in December 2017, where the Elizabeth Kang Art Project will bring together a community of like-minded creatives to promote positive social change through discourse and the arts.

V-Day Performance at the Institute for Cultural Diplomacy

To a packed audience at the Institute for Cultural Diplomacy House of Arts & Culture, Berlin’s American Women’s Club performed Eve Ensler’s award-winning play, The Vagina Monolgues. Directed by Molly Moylan Brown, the performance was funny, moving, lyrical, heart-wrenching, eye-opening…in a word, spellbinding.  All proceeds went to Terre des Femmes. To see more images by OllmannCreative, click here.


Portraits of Human Trafficking Survivors and Change-Makers

OllmannCreative contributed professional photo editing to the FAWCO-sponsored book, “Hope is the Thing with Feathers: Portraits of Human Trafficking Survivors and Change-Makers”. The title comes from an Emily Dickinson poem: “Hope is the thing with feathers that perches in the soul – and sings the tunes without the words and never stops at all.” The book illuminates the reality of woman and men who work everyday fighting horrific crimes against humanity. With words and images, photographer My-Linh Kunst, author Robon Meloy Goldsby, and project director Mary Adams join forces to shed light on the everyday heroes, change-makers, and survivors facing extraordinary challenges, and the tiny triumphs that give them hope.  Support this important effort by ordering your copy at fundraising@fawcofoundation.org. FAWCO is  a UN-accredited NGO with ECOSOC consultative status.

I love my work!

I love my work! With talented clients doing so many great things, I not only find myself giddy with excitement when coming up with creative solutions to their marketing challenges, but am always deeply rewarded by what I learn from them in the process. Today, for example, thanks to Elizabeth Kang of www.kang-art.com, I learned about everything from Lorenzetti’s use of color, to the experiential aspects of Cezanne’s Le Lac d’Annecy, to Jean-Michel Basquiat’s edgy vision, to Arman’s repeated forms, to color field painting, to the formulaic approach to pricing art in Germany, to the art scene in Berlin, to Liz’s own expression of the color experience of Renaissance master works.Wow! #neuronsfiring #gratitude

Google/Facebook Advertising Strategy

Google AdWords vs Facebook Ads

Should your business use Google AdWords or facebook Ads? Depends on your goal. If you want to get people straight to your website to buy your products, use Google AdWords. If, on the other hand, you want to build an email mailing list (with a free offer such as an e-book) or build brand awareness, use Facebook. Why? People use google to search for things they need, such as a chiropractor in Brooklyn, or stylist in Berlin, whereas people go to facebook to socialize and so are more likely to react to a soft offer.

Creating a photo book but not sure which service to use?

stack of albums

Some of the services at the consumer end include Shutterfly, Mixbook, Pint Size Productions, and Blurb (for text-heavy books), as well as iPhoto for Mac users. I personally have tried Shutterfly, and have found it to be reasonably good for a basic book. For more detail, check out this cnet review. At the professional end, there is MyPublisher, which offers gorgeous leather covers and thick, glossy paper with layflat pages. The software can be buggy, though, so expect to spend time with tech support.