Category Archives: Uncategorized

Lifelong learner!

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As a life-long learner, I’m thrilled to be taking Travel Journalism with the British College of Journalism, Visual Marketing with SMMU, Video Storytelling and Travel Photography with NYIP, as well as Masterclasses in filmmaking, writing, and comedy with Werner Herzog, James Patterson, and Steve Martin, respectively. (James Patterson has a funnybone…he introduces himself as Steven King.) Pleased to report I’ve just passed the Travel Photography exam and portfolio review with flying colors! (See my portfolio here.)

V-Day Performance at the Institute for Cultural Diplomacy

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To a packed audience at the Institute for Cultural Diplomacy House of Arts & Culture, Berlin’s American Women’s Club performed Eve Ensler’s award-winning play, The Vagina Monolgues. Directed by Molly Moylan Brown, the performance was funny, moving, lyrical, heart-wrenching, eye-opening…in a word, spellbinding.  All proceeds went to Terre des Femmes. To see more images by OllmannCreative, click here.

 

Portraits of Human Trafficking Survivors and Change-Makers

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OllmannCreative contributed professional photo editing to the FAWCO-sponsored book, “Hope is the Thing with Feathers: Portraits of Human Trafficking Survivors and Change-Makers”. The title comes from an Emily Dickinson poem: “Hope is the thing with feathers that perches in the soul – and sings the tunes without the words and never stops at all.” The book illuminates the reality of woman and men who work everyday fighting horrific crimes against humanity. With words and images, photographer My-Linh Kunst, author Robon Meloy Goldsby, and project director Mary Adams join forces to shed light on the everyday heroes, change-makers, and survivors facing extraordinary challenges, and the tiny triumphs that give them hope.  Support this important effort by ordering your copy at fundraising@fawcofoundation.org. FAWCO is  a UN-accredited NGO with ECOSOC consultative status.

Kang Contemporary

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Check out Berlin-based artist and gallerist Elizabeth Kang’s website. Her gallery is just 100 meters from the Jewish Museum at Mendelssohnplatz. If you’re lucky, you may get a chance to discuss art with her and benefit from her perspective on Lorenzetti’s use of color, the experiential aspects of Cezanne’s Le Lac d’Annecy, Jean-Michel Basquiat’s edgy vision, Arman’s repeated forms, color field painting, the art scene in Berlin, and Liz’s own expression of the color experience of Renaissance master works. #powerhouse

Google/Facebook Advertising Strategy

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Google AdWords vs Facebook Ads

Should your business use Google AdWords or facebook Ads? Depends on your goal. If you want to get people straight to your website to buy your products, use Google AdWords. If, on the other hand, you want to build an email mailing list (with a free offer such as an e-book) or build brand awareness, use Facebook. Why? People use google to search for things they need, such as a chiropractor in Brooklyn, or stylist in Berlin, whereas people go to facebook to socialize and so are more likely to react to a soft offer.

Creating a photo book but not sure which service to use?

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stack of albums

Some of the services at the consumer end include Shutterfly, Mixbook, Pint Size Productions, and Blurb (for text-heavy books), as well as iPhoto for Mac users. I personally have tried Shutterfly, and have found it to be reasonably good for a basic book. For more detail, check out this cnet review. At the professional end, there is MyPublisher, which offers gorgeous leather covers and thick, glossy paper with layflat pages. The software can be buggy, though, so expect to spend time with tech support.

Time-saving and workflow tips for an integrated social media platform

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integrated social media platforms

Many businessnes using social media struggle with time and workflow issues. Creating or curating content can be time consuming, but so can the act of posting that content to the various channels. To have  a steady stream of content available when you need it, consider creating an editorial calendar. Get in the habit of saving good content that you come across – or that you create yourself – to a folder organized by month or holiday or topic, so that you have relevent material to post throughout the calendar year. To save posting time, consider using Hootsuite, which allows you to post to all channels simultaneously or individually so that content appears when viewers are most active on each channel.