Pinterest is not just about make-up and fashion. There are a growing number of sports, DIY and other boards geared to men. Yes, you can find out how to build an outdoor man cave on Pinterest! But you can also use this channel to market to both women and men.
Many businessnes using social media struggle with time and workflow issues. Creating or curating content can be time consuming, but so can the act of posting that content to the various channels. To have a steady stream of content available when you need it, consider creating an editorial calendar. Get in the habit of saving good content that you come across – or that you create yourself – to a folder organized by month or holiday or topic, so that you have relevent material to post throughout the calendar year. To save posting time, consider using Hootsuite, which allows you to post to all channels simultaneously or individually so that content appears when viewers are most active on each channel.
If you are tired of store-bought Advent calendars, consider making an Advent calendar castle for your kids. Paint boxes, cut holes for windows and glue on transparent paper, and then hot glue gun the structure together. To illuminate the ‘houses’, poke a hole in the back of each and insert a bulb from a string of white lights. Magic!
Are you also in love with semi-precious gemstones? For me, there is something magical about their color, texture, and weight, particularly natural crystals, turquoise, chalcedony, opals, coral and pearls. I have traveled far and wide to gather strands of such beads to make necklaces, bracelets and earrings. To add a bit of sparkle, I usually throw in some Swarovski crystal or Czech glass. Given my passion for beads, I have launched OllmannJewelry, so if you’re in the market for a bit of bling or a unique holiday gift, please check out my shop: http://www.etsy.com/shop/OllmannJewelry
What factors contribute to dramatic runway photography? It all starts with the design. I have found myself not shooting at all during shows that leave me uninspired, but shooting a gigabyte’s worth of images at shows – such Ralph Rucci, DVF, and Custo Barcelona – with designs that dazzle! Atmospheric stage sets can also make for terrific runway photos, such as the snowy Central Park night scene that Badgley Mischka created for a show at NY Fashion Week. Light is another key factor. When the lights reflects just right, shimmering fabrics can look like liquid metal. And the moment a model wearing a sumptuous gown steps from the darkness into the spotlight can be breathtaking.