Typography Matters

In a major snafu, the wrong winner for the category of Best Picture was declared at the 2017 Academy Awards. As this freeCodeCamp article speculates, if the Academy had paid more attention to typography, they might have prevented this embarrassment. Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. We typically read from top to bottom, so key information – in this case, Best Actress – should be right at the top in a large font instead of waaaaaay at the bottom in a teeny, tiny font. The winner’s name should also be larger than the movie title to make clear that this is about the actor not the movie. While not many people spend their days thinking about how much to curve (or not) the leg of a letter R to make it a thing of beauty, most people aren’t overly concerned with typography. But paying a little attention to the sizing, positioning, and weight of text even in every day documents could go a long way towards making information more understandable.

 

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